In today’s competitive business world, brands need to look for innovative ways to increase their visibility and promote their products. Custom exhibition stands are very effective for this. These stands reflect the company’s identity and goals, allowing them to stand out at major events.

Custom exhibition stands can be designed in different styles according to the needs of each company. Some use the latest technologies, while others offer simpler but effective solutions. This allows businesses to properly showcase their brand and reach their target audience.

A well-designed exhibition stand plays an important role in achieving goals such as product promotion, increasing brand awareness or attracting new customers.

To aid in this endeavor, One Stop Expo offers tailored solutions that transform your vision into an immersive brand experience.

Custom Exhibition Stand

Strategies and Types for Effective Custom Exhibition Stands

Set Clear Goals and Tasks

Setting clear goals and tasks is the bedrock of designing custom exhibition stands. It goes beyond basic objectives like brand awareness, lead generation, or product showcasing. This stage involves a deep dive into what you truly want to achieve through your presence at the exhibition. It’s about asking the right questions: Do you aim to establish new industry connections, or is your focus on direct sales? Are you introducing a groundbreaking product, or do you want to reinforce your market position?

Custom Exhibition Stand

Choose the Right Type of Exhibition Stand

Selecting the right type of exhibition stand is crucial for aligning with your specific goals and staying within budget. The choice of stand will impact not only the initial impression but also the functionality and the level of engagement you can expect from visitors. Let’s delve deeper into the various types of exhibiton stands available:

Shell Scheme Stands

Shell scheme exhibition stands are an ideal choice for newcomers or those with limited budgets. These stands typically come with a basic structure including walls, flooring, and a fascia name board, provided by the exhibition organizers. They often include basic lighting and electricity supply, making them a turnkey solution for exhibitors. While they offer less flexibility in terms of design and layout, shell scheme stands can be enhanced with eye-catching graphics, furniture, and display units to create a more personalized look.

Custom Exhibiton Stands

Raw Space/Bare Space Stands

Raw space or bare space exhibition stands provide a blank canvas for exhibitors to create a completely customized presence. This option requires a larger budget and the involvement of professional stand designers and builders. It is ideal for brands that want to make a significant impact with a unique, tailored design that fully encapsulates their brand identity and message. Raw space stands allow for creative freedom in terms of size, shape, and layout, offering endless possibilities to stand out on the exhibition floor.

Custom Exhibition Stand

Island Stands

Island exhibition stands are positioned centrally and are accessible from all sides, offering maximum visibility. They are typically larger and are best suited for established brands or major exhibitors seeking to make a significant impact. Island stands provide ample space for creative designs, including large-scale graphics, product displays, and interactive areas. They are often the focal point of the exhibition floor, drawing in visitors from all directions.

Custom Exhibition Stand

Custom-Built Stands

Custom-built exhibition stands offer the highest level of customization and brand representation. These exhibition stands are designed from scratch according to the specific requirements and brand identity of the exhibitor. They can include unique architectural features, high-end finishes, and bespoke elements that align perfectly with the brand’s messaging and goals. Custom-built stands are ideal for companies looking to make a strong, memorable statement at the exhibition. Custom-built exhibition stands, like those offered by One Stop Expo, provide the highest level of customization and brand representation. Designed from scratch to meet the specific needs and brand identity of the exhibitor, these stands can feature unique architectural designs, high-end finishes, and bespoke elements that perfectly align with the brand’s messaging and goals.

Trade Show Display

Pop-Up Stands and Banner Stands

Pop-up exhibition stands and banner stands are portable, easy to set up, and ideal for companies attending multiple events. These exhibition stands are generally lightweight and can be easily transported. Pop-up stands typically consist of a collapsible frame with attached graphic panels, while banner stands feature a retractable graphic display. They are an excellent choice for exhibitors who need a flexible, cost-effective solution without compromising on the quality of their presentation.

Akkim 02 A

Peninsula Stand

A peninsula stand is a popular choice at trade shows because it’s open on three sides. It’s like having your own little island, but with one side connected to another booth or the wall. This setup is great because more people can see and walk up to your booth from different directions. It’s a good way to grab attention and get folks to stop by and chat. These stands usually have eye-catching designs and fun things to do or see, making them stand out. If you want to make a big impression at a trade show, a peninsula stand is a smart pick.

Custom Exhibition Stand

Outdoor Stands

Outdoor exhibition stands are specifically designed to withstand various weather conditions, making them perfect for outdoor events like fairs, festivals, and open-air trade shows. They are constructed with durable materials and usually include features like weather-resistant graphics and sturdy structures. Outdoor stands offer a unique opportunity to engage with visitors in a more relaxed, open environment.

Create Custom Displays for Hero Product

Creating custom displays for hero products involves designing unique and engaging showcases that highlight your products. This not only enhances the visual appeal of the products, but also ensures that they grab the attention of attendees. These custom displays can tell an engaging story about your products.

Led Videowall Hire2 600X600 1

Exhibition Stand Lighting

Effective lighting makes exhibition stands more visible and attractive. A good lighting scheme highlights important landmarks, directs people where they want to look and sets the mood of the stand. It also shapes the way people interact with the stand. It is therefore crucial to the success of an exhibition. Add depth to your booth by using a variety of lighting such as spotlights, ambient light and accent lights. Impress people even more by adding color-changing lights or lighting that changes when touched. This will make your booth attractive and pleasant to look at, even in a busy exhibition environment.

Quality Control and Testing

Quality control and testing are vital to ensuring the highest standards in design, materials, and construction for your exhibition stands. This phase involves rigorous checks and assessments to guarantee that every component meets set quality benchmarks. It’s not just about aesthetic appeal but also about structural integrity and safety. Regular testing throughout the design and build process helps identify and rectify potential issues, ensuring that the final product is not only visually striking but also durable and reliable. This attention to detail is crucial for delivering successful and impactful exhibition stands.

Flexibility and Adaptability of Stand Designs

In the fast-paced and ever-evolving world of exhibitions, the flexibility and adaptability of stand designs are invaluable. A design that can easily adapt to different spaces and themes is crucial for maximizing investment and maintaining a fresh and relevant presence across various shows. This adaptability allows for the reuse and reconfiguration of stand components, catering to different event sizes, audience types, and products showcased. 


Crafting an impactful exhibition stand is a blend of creativity, strategic planning, and understanding of your audience. With these guidelines, you’re well on your way to designing exhibition stands that stands out, resonates with your target audience, and delivers measurable results.


How do I choose the right type of exhibition stand for my business?

Consider your specific goals, budget, and the nature of the event. For high impact and customization, opt for custom-built or raw space stands. If you have budget constraints or are a first-time exhibitor, shell scheme or pop-up stands might be more suitable. Assess the audience and exhibition size to make an informed decision.

How much does a custom exhibition stand cost?

The cost of a custom exhibition stand varies significantly based on factors such as size, materials used, design complexity, and additional features (lighting, multimedia). Prices can range from a few thousand dollars for simpler designs to over $100,000 for large, intricate stands. Costs may also include services like design, transportation, and setup.

How to build an exhibition stand?

Building an exhibition stand involves planning, designing, selecting materials, constructing, and assembling. Start by setting clear objectives and designing your stand to meet these goals while highlighting your brand. Choose materials that fit your budget and aesthetic needs. You may construct the stand yourself or hire professionals. Finally, ensure the stand is transported safely to the venue and assembled correctly.

What is a custom exhibition stand?

A custom exhibition stand is specifically designed and built to suit the unique requirements and branding of an exhibitor. Unlike modular or pre-designed stands, custom stands can vary greatly in terms of design, size, and features, offering a unique way to represent a brand and attract visitors during an event.

How can I make my exhibition stall attractive?

To make your exhibition stall more attractive, focus on eye-catching design and branding, effective use of lighting, interactive elements to engage visitors, clear and impactful signage, and product displays that highlight your offerings. Staffing your stall with engaging, knowledgeable individuals can also significantly enhance visitor experience. Offering giveaways, demos, or interactive technology can further attract and retain visitor interest.

How can I make my exhibition stands more engaging for visitors?

Incorporate interactive elements like touchscreens, product demos, and engaging activities. Utilize dynamic and eye-catching graphics, create a welcoming layout, and provide informational content that resonates with your audience.

What are the benefits of having a flexible and adaptable stand design?

A flexible design allows for the reuse and reconfiguration of your stand for different events, saving costs and time. It also helps in maintaining a consistent brand presence across various exhibition contexts, making your stand a versatile marketing tool.