Are you ready to take your trade show game to a whole new level? The success of your trade show booth often hinges on your display graphics, and a keen understanding of the dos and don’ts can be a game-changer. Let’s delve into the world of “Trade Show Display Graphics: Dos and Don’ts”.

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Trade Show Display Graphics: Do’s and Don’ts

In the bustling world of trade shows, display graphics can make or break your booth’s success. Done right, they can draw attention, deliver your message, and leave a lasting impression. So, what are the best practices, and what pitfalls should you avoid?

Do: Ensure High-Resolution Graphics

When it comes to trade show display graphics, crisp, high-resolution images are a must. These graphics will be viewed at a close range, and you want to avoid any pixelation that could compromise the professionalism of your booth. Always opt for high-definition, vector-based graphics that scale without losing clarity. Remember, your graphics are often the first interaction attendees will have with your brand, so make sure they’re pristine.

Don’t: Overwhelm with Text

While it’s essential to convey your message, avoid the temptation to overwhelm your graphics with text. Attendees at trade shows are on the move and won’t stop to read paragraphs of information. Instead, keep your text concise and focused. Bold, punchy headlines paired with short, informative bullet points work best.

Do: Align with Brand Identity

Your trade show display graphics should be a seamless extension of your brand identity. They need to reflect your brand colors, fonts, and overall aesthetic. This consistency helps to strengthen brand recognition and leaves a unified impression on your audience.

Don’t: Neglect Proper Lighting

Great graphics can fall flat without the right lighting. Use lighting strategically to highlight important elements and create a captivating atmosphere. Consider LED lights for their versatility, longevity, and energy efficiency.

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Creating a Winning Design

A well-designed display graphic is more than just visually appealing; it effectively communicates your brand’s message and values.

Do: Use Powerful Imagery

Powerful, relevant images can tell a story, evoke emotion, and engage your audience. Consider using images that resonate with your target audience and align with your brand and message.

Don’t: Use Generic Stock Photos

While stock photos can be a useful tool, generic images can make your booth blend in rather than stand out. If you do use stock photos, choose unique, high-quality images that align with your brand’s persona.

Do: Opt for Professional Design Services

Investing in professional design services can have a significant impact on your display’s effectiveness. Experienced designers can craft a cohesive, impactful design that enhances your brand’s message and captivates attendees.

Don’t: Forget to Proofread

Misspellings and grammatical errors can undermine your professionalism and distract from your message. Before sending your graphics to print, double-check everything. Then check again.

Cohesive Layout and Flow

An engaging layout and a smooth flow can guide visitors through your booth and enhance their overall experience.

Do: Create a Hierarchical Layout

When designing your layout, think like your visitors. What should they see first, second, and third? A hierarchical layout guides visitors’ eyes from one element to the next, ensuring they receive the most important information first.

Don’t: Neglect Negative Space

In design, sometimes less is more. Don’t feel the need to fill every inch of your display. Well-placed negative space can help key elements stand out and make your display more visually appealing.

Do: Ensure Easy Readability

Text should be easy to read from a reasonable distance. This means opting for clear, bold fonts and ensuring there’s sufficient contrast between your text and background.

Don’t: Ignore ADA Guidelines

ADA guidelines aren’t just for building codes. They ensure that your booth is accessible to all attendees. Consider factors such as font size, color contrast, and accessibility in your layout design.


What type of images should I use in my trade show display graphics?

High-resolution, brand-relevant images are recommended. Avoid low-quality or irrelevant images as they can undermine the effectiveness of your display.

How much text should I include in my display graphics?

Less is more when it comes to text in trade show display graphics. Use short, impactful headlines and bullet points to convey your message without overwhelming your audience.

What is the importance of lighting in display graphics?

Lighting plays a crucial role in enhancing your display graphics, creating a mood, and drawing attention to key elements.

Do I need a professional designer for my trade show display graphics?

While not required, a professional designer can help ensure a cohesive, impactful, and brand-aligned design.

How important is it to proofread my display graphics?

Proofreading is essential. Errors can undermine your professionalism and distract from your message.

What is a hierarchical layout in display graphics?

A hierarchical layout guides the visitor’s eye from one element to the next in order of importance. This helps ensure your key messages are seen and understood.


Understanding the dos and don’ts of trade show display graphics is essential to stand out from the crowd and leave a lasting impression. By following these guidelines, you can create a visually stunning, effective display that not only attracts attention but conveys your brand message and values with clarity and impact.