The time for offline trade shows and presentations will start again soon. This is one of the most important opportunities to introduce yourself directly to customers and build connections. But competitors are trying to do the same. That’s why it’s important to pay attention. We have been designing, manufacturing and installing exhibition stands for many years. We have set up exhibition stands in hundreds of fair organizations, now we will tell you how your fair stand gets maximum attention.
Basic information for your exhibition stand
Let the stand speak for itself; focus on key touchpoints and let your visual strategy naturally guide visitors to where they need to see the booth. To do this, work with colors and arrangement. Count on a consistent look!
How are Fair Product Display Stands Made? You can read this article for more detailed information about
Generate leads: Think broadly and involve social media
Your fair stand is your first point of contact, and your social media channel is the second point of contact. If you want to reach and connect with a lead, what would be the easiest way to go? Maybe by e-mail? Many contributors rely on it, so there’s nothing wrong with using it yourself. You can find detailed information about our fair stand services on our services page.
But what if customers only remembered the name of one company? What will they do then? You are logging into a social media platform.
Even if you display your Instagram username outside of your booth or provide a link to a Facebook page, this means that your followers can increase tenfold with very little effort on one of these platforms.
Do you have a fancy “Instagrammable” product or can you set up a corner of the stand for photos? Offer the opportunity to take photos with a special feature (and advertising for you, of course).
Do something special: Exciting technological aspects
Technology is at the forefront of exhibition stand trends in modern times and is expected to become increasingly important to society in 2021 and beyond. The use of computer software, lighting, sound systems, film systems and even robots for future events awaits us! Technology means commitment in the era of modern trade fairs and allows the booth to stand out from the competition.
Technology also means live settings. This means that the background changes in real time and as needed, and everything is interconnected to achieve an effect. If the average visitor spends five hours at an event, you should add variety to your booth!
Technology allows you to reuse and replace assets very easily. Plugging in a laptop and giving a presentation can be eco-friendly, but it can also be inexpensive and time-saving for small businesses looking to showcase their work.
You should definitely pay attention to the technology that will be included in the fairs in 2021. In this article,
“Things Should Be Considered by Those Who Want to Build a Wooden Exhibition Stand”, we focused on the issues to be considered for your exhibition stand, click the link to read.
VR use (virtual reality)
Speaking of technology: One of the most important design trends for the next few years is the use of VR in trade show construction. Interaction is something that more and more participants yearn for. Therefore, the ability to provide a snapshot of your service in a virtual environment is an unforgettable experience. This will expand your exhibition space to infinity!
why it works Because VR technology and VR programs give your participants something to compete with. Play a game! This increases your competitiveness, which means more people will be brought to your stand and the message of your build will spread much faster and faster throughout the exhibition space. Make a game with your knowledge, include your products and be generous with the winnings.
VR could be everything you need. It can be informative and educational. It can provide an exciting and fast-paced experience. But best of all, it’s an immersive way to bring your business to the masses, and in 2021 the technology available for such pursuits will be better than ever.
Live stream of the event
If you want to maximize your customer and contact reach in 2021, you need to keep track of your general demographics. Exhibitions are temporary events and only a certain number of exhibitors can pass through the door. But what about the people who fail? Which of these could be the key to your business? After all, 46% of visitors go to only one trade show a year, and that’s almost half of the people you can contact.
Virtual trade shows and exhibitions are already in vogue. Flip the tables and bring the virtual component into your presentation, you can use it multiple times later (while recording the stream).
You don’t have to look far to find a professional to help you set up a booth like this. More and more booth builders are dealing with live streaming. Finding the best viewing angle, the best lighting, and the right camera setup goes a long way toward putting a trade show booth in the best possible light (and attracting visitors back and forth over and over).
Improved lighting for exhibition stands
The way the fair stands are illuminated has a great influence on the effect you create on the fairground. Of course, you will use light in any design, but the more intense the lighting, the better the impression you will create.
It is common to combine lighting with some other elements of booth design. So how about letting your lighting react to noise or motion? Do you mix the music with the lights and let them interact with the rhythm? Or do the lights shine brighter as a visitor approaches your booth? You want attention, and this is a key element that draws them to you and brings people closer to your booth.
Setting up something like this requires a bit of planning ahead of time. And quite a few people are jumping on this train, so you need to find something unique in 2021.
Fortunately, few attendees start planning four to six months in advance, so if you start too early (or contact a team that can do the planning and design for you) you’ll be ahead of the competition.
Think big and dare to do something extraordinary! Our experts for fair stands will help you in every way, call us and get professional support.
How to Choose the Area Where Your Stand Is Located
When you plan to attend USA fairs, you should make observations by attending these fairs as a visitor. The companies that will attend the fair for the first time should prefer to rent a small space first. As the fair experience increases, the fair stand area can be gradually expanded. The following should be considered when choosing the area where your stand is located.
- Points where visitors are concentrated,
- Stands close to well-known brand stands,
- Places close to cafeterias and toilets,
- Stands close to the points where conferences and events are held,
Your aim of participating in the fair is to increase brand awareness and to promote the products in the best way. For this, the choice of exhibition stand location is very important.
How to Choose the Area Where Your Stand Is Located
When you plan to attend USA fairs, you should make observations by attending these fairs as a visitor. The companies that will attend the fair for the first time should prefer to rent a small space first. As the fair experience increases, the fair stand area can be gradually expanded. The following should be considered when choosing the area where your stand is located.
- Points where visitors are concentrated,
- Stands close to well-known brand stands,
- Places close to cafeterias and toilets,
- Stands close to the points where conferences and events are held,
Your aim of participating in the fair is to increase brand awareness and to promote the products in the best way. For this, the choice of exhibition stand location is very important.
