Technology is becoming an increasingly important factor in attracting and intriguing trade show visitors. The large number of innovative technologies such as AR (Augmented Reality) and VR (Virtual Reality) making their way into the exhibition industry often makes it difficult to find the right technology that is suitable for your target audience. We’ve taken a look at each of these technologies and the latest innovations, and selected 7 technologies that are flexible enough to be used in most exhibition stand designs.
This article may interest you. Exhibition stand of the future
Project mapping is already used by some companies and advertisers. It is a form of augmented spatial reality that creates a 3D visual projection onto a 3D surface. Almost anything that is desired can be projected, from simple everyday objects to entire landscapes. What is special about this technology is that it adapts to the dimensions of the surface on which it is projected.
Projections are often used to create visual effects, such as B. the illusion of movement in static objects. Combined with audio and visual elements, a lifelike experience can be created for visitors to an exhibition stand. Best of all, unlike VR or AR, which are limited to technologies like smartphones and headsets, mapping projections require no equipment on the part of the visitor. This is what makes this technology so interesting for direct use at the exhibition stand.
2. Virtual Walls
Sensory, led walls transform your booth into an interactive experience. By using LED and projection surfaces, you can create a digital, interactive wall for your visitors. A virtual wall offers several possibilities:
- Visitors can use it to write messages, draw or play games via touch functions.
- Users can show their creative side by building or customizing a product for themselves. For example, building a snowman in the case of a Christmas theme, or in the case of a bicycle manufacturer, customizing their own virtual bicycle.
Thus, virtual walls are very impressive, interactive and associated with a great fun and information factor for your trade fair guests!
3. Interactive Floors
Do you usually pay attention to the ground you walk on? The floor is one of the most overlooked parts of a booth, but you can make it the most interactive part of your booth.
By installing LED lights with motion sensors in the floor, the color of the floor can change when visitors walk over it. By using responsive, i.e. reacting, LED flooring at the exhibition stand, you can amaze your visitors. For example, you can also integrate your own unique, branded version of Twister or a dance game for additional interactions with your visitors.
4. Beacons – Small, low-power Bluetooth devices
The beacons favored by smartwatches are small wireless transmitters that emit radio signals to nearby Bluetooth devices. These can be smartphones, smartwatches or even tablets. Each beacon sends a unique ID number to a smart device. This way your smartphone or tablet will know that it is a beacon from a specific brand.
How does a beacon interact with a visitor? That depends on what it’s programmed for. It can offer promotional codes, coupons and lightning deals. Also, it can help visitors navigate to their booth.
The value of this tool is that it can communicate with the visitor at a local level, which is why exhibitors and exhibition organizers are increasingly using beacons in the design and equipment of their stands.
Beacons help them connect with visitors and collect real-time feedback to improve visitor experiences.
It enables exhibitors to inform visitors about offers and events at the fair and gives the opportunity to create personalized messages for participants.
5. AR and VR
Both Augmented Reality (AR) and Virtual Reality (VR) create endless opportunities to connect visitors with your business. AR/VR hardware allows you to create a three-dimensional experience of a place or event. AR and VR technology offers your visitors a next level of engagement. With VR and AR you can perform the following actions with higher quality:
Product demonstrations: Products such as cars and bicycles are difficult to present, as they usually require large areas to display the vehicles. AR and VR are the solution for such products. This technique allows visitors to explore and interact with the company’s product on a mobile device or with AR glasses.
Gamification: Turning your company or product presentation into an educational game is one of the best ways to keep customers loyal to your company. Games require active participation as the user must perform certain actions beforehand in order to increase their score or win a prize. This way, you get the visitor’s full attention, which means they will remember you. And that too after he has left your stand.
AR Photo Booth/Mirror: A photo booth that uses advanced face recognition and allows the viewer to see themselves in a mirror with many additional effects. Applications like Google Lens and Snapchat already use this at a basic level. However, for trade shows, there is a more advanced version of this technology that allows the user to project themselves onto beautiful landscapes, try on new clothes and makeup, and more. This virtual mirror is a quick and fun way to promote your business and your products and services.
6. 4D storytelling using multi-sensory installations
You’ve probably experienced an impression in a 4D cinema before. If not, then you are missing out on a very special experience. These multi-dimensional experiences use a 360-degree projection environment to create a mix of sounds, smells, and feedback. This sensory experience anchors the brand in the psyche of the user. A great example of this is Berkley’s Out of the Blue experience for their drinks. It is designed to enhance the taste of the drinks through the use of 4D technology. Each time the user tried a different drink, they were immersed in a different multi-sensory environment