4. Beacons – Small, low-power Bluetooth devices
The beacons favored by smartwatches are small wireless transmitters that emit radio signals to nearby Bluetooth devices. These can be smartphones, smartwatches or even tablets. Each beacon sends a unique ID number to a smart device. This way your smartphone or tablet will know that it is a beacon from a specific brand.
How does a beacon interact with a visitor? That depends on what it’s programmed for. It can offer promotional codes, coupons and lightning deals. Also, it can help visitors navigate to their booth.
The value of this tool is that it can communicate with the visitor at a local level, which is why exhibitors and exhibition organizers are increasingly using beacons in the design and equipment of their stands.
Beacons help them connect with visitors and collect real-time feedback to improve visitor experiences.
It enables exhibitors to inform visitors about offers and events at the fair and gives the opportunity to create personalized messages for participants.
5. AR and VR
Both Augmented Reality (AR) and Virtual Reality (VR) create endless opportunities to connect visitors with your business. AR/VR hardware allows you to create a three-dimensional experience of a place or event. AR and VR technology offers your visitors a next level of engagement. With VR and AR you can perform the following actions with higher quality:
Product demonstrations: Products such as cars and bicycles are difficult to present, as they usually require large areas to display the vehicles. AR and VR are the solution for such products. This technique allows visitors to explore and interact with the company’s product on a mobile device or with AR glasses.
Gamification: Turning your company or product presentation into an educational game is one of the best ways to keep customers loyal to your company. Games require active participation as the user must perform certain actions beforehand in order to increase their score or win a prize. This way, you get the visitor’s full attention, which means they will remember you. And that too after he has left your stand.
AR Photo Booth/Mirror: A photo booth that uses advanced face recognition and allows the viewer to see themselves in a mirror with many additional effects. Applications like Google Lens and Snapchat already use this at a basic level. However, for trade shows, there is a more advanced version of this technology that allows the user to project themselves onto beautiful landscapes, try on new clothes and makeup, and more. This virtual mirror is a quick and fun way to promote your business and your products and services.
6. 4D storytelling using multi-sensory installations
You’ve probably experienced an impression in a 4D cinema before. If not, then you are missing out on a very special experience. These multi-dimensional experiences use a 360-degree projection environment to create a mix of sounds, smells, and feedback. This sensory experience anchors the brand in the psyche of the user. A great example of this is Berkley’s Out of the Blue experience for their drinks. It is designed to enhance the taste of the drinks through the use of 4D technology. Each time the user tried a different drink, they were immersed in a different multi-sensory environment