12. Show your best side
You and all other employees at the stand make a special contribution to the feel-good atmosphere. A smile, clear body language and a friendly greeting show guests that they are welcome at your stand. Courtesy shows appreciation and is often rewarded with attention, listening and, in the best case, even buying. Offer your visitors drinks, snacks or small gifts. This way you will be remembered in a positive way and you will effectively represent and promote the company.
13. In the right place at the right time
Not only is it important that you are there from the start, but also that you choose the right location for your exhibition stand. This should be in an area that is easily accessible, clearly visible and relevant. However, remember not to set up your stand right next to a competitor, as this can negatively affect your success. Try to find a seat that is not in the far corner of the hall, as some visitors will not be able to see the whole exhibition. Read about it here: Trade Fair City Las Vegas
14. Arouse curiosity
Captivate visitors by making them curious. If there is something to discover, a wheel of fortune, a photo booth or a raffle, there is a good chance that visitors will take a closer look at your stand. Display boards, screens and videos also draw attention to your stand, arouse curiosity in trade fair visitors and complement the trade fair stand design in a modern way.
15. Offer added value
In addition to a captivating exhibition stand design and giveaways, emotional and exciting experiences at your stand with discussions with professionals, leading promoters, tastings, tips and information add value. If visitors feel that you are not just advertising, but that you answer them and want to offer them something, you gain many sympathy points and stay in touch. At best, even on social networks. If your guests are excited to visit your booth, you can even do additional advertising for your company by making news on YouTube, Facebook, Instagram and Co. Added value for both sides – it doesn’t get much better than that.